UK fashion brand, Superdry<\/a>, known for its blend of Americana and Japanese-inspired designs, has launched a new fragrance duo, “Real Superdry 01”. <\/p>\n\n\n\n

The new fragrance duo, “Real Superdry 01”, consists of a male and female fragrance, and are exclusively available at The Fragrance Shop across the UK starting today, the fragrances are priced competitively at \u00a325 for 30ml, \u00a335 for 50ml, and \u00a345 for 100ml. <\/p>\n\n\n\n

The fragrance creation was directed by Superdry<\/a> CEO Julian Dunkerton, who oversaw perfumers Nathalie Lorson<\/a> and Alexandra Monet<\/a>. Lorson contributed to both the masculine and feminine versions, while Monet focused specifically on the masculine fragrance. <\/p>\n\n\n

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A Superdry spokesperson told FashionNetwork<\/a> that, \u201cfrom a singular unisex fragrance, twin olfactory expressions emerge, crafted into distinct echoes of both masculine and feminine essences\u201d.<\/p>\n\n\n\n

The fragrances share a common foundation that unfolds \u201cas unique and separate narratives.\u201d <\/p>\n\n\n\n

The masculine scent reveals \u201ca dance of salty mineral woody notes intertwined with the dynamism of citrus, cooled by the aromatic vibrations of Hinoki,\u201d while \u201cThe feminine interpretation delicately navigates mineral woodiness, unveiling a tender floral freshness\u201d. <\/p>\n\n\n\n

The new duo has been created in partnership with the Lalique Group, who signed up Superdry in 2022<\/a>. Lalique\u2019s other brands include Brioni, Jaguar, Parfums Gr\u00e8s, and Bentley.<\/p>\n","protected":false},"excerpt":{"rendered":"

The duo, created by Nathalie Lorson and Alexandra Monet, is the first to be launched since the Superdry license acquisition by Lalique group in 2022<\/p>\n","protected":false},"author":1,"featured_media":15843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[1079,1078,353,817,1077,1080],"ppma_author":[142],"yoast_head":"\n