For the debut of CK One Essence, Calvin Klein partnered with visionary creative Alasdair McLellan to introduce a cast empowered by their individuality and united by the rebellious spirit at the heart of the CK One franchise. Channeling the brand\u2019s signature black-and-white portraiture, the campaign shows the cast moving dynamically in harmony, in contrast and with total energy to the anthemic synths of New Order\u2019s \u201cBlue Monday.\u201d The resulting visuals highlight the sensuality, togetherness and unity intrinsic to the heritage of CK One and celebrate a generation at one with themselves and each other.<\/p>\n\n\n\n

Grounded in the simplicity of the original CK One screw-top flask, both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes. The bottle features a removable pump and a translucent metallic finish which reveals the juice inside. Its secondary metallic carton highlights the luxe nature of the new fragrance\u2019s ingredients.<\/p>\n\n\n\n