Mayo-maker Hellman’s and Pretzel-provider, Aunt Anne’s have both launched limited edition fragrances inspired by the food they sell.<\/p>\n\n\n\n

Hellman’s have joined forced with Tennessee Titans quarterback, Will Levis, – who went\u00a0viral<\/a>\u00a0for drinking coffee after pouring mayonnaise into it years ago – and are launching Parfum de Mayonnaise : Will Levis No. 8<\/a>.<\/p>\n\n\n\n

Hellman’s say: “Will Levis No.8, Parfum de Mayonnaise opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well prepared dish. And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will\u2019s signature mayonnaise infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing.”<\/p>\n\n\n\n

Hellman’s have partnered with private label perfume manufacturer, K Luxury Fragrances, to make the scent, which is weird as they are owned by Unilever, who make Axe \/ Lynx fragrances, as well as a plethora of toiletries, so you’d think they’d know how to do it themselves.<\/p>\n\n\n\n

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Aunt Anne’s have launched Knead: Eau De Pretzel<\/a>. A perfume with the warm, buttery and slightly sweet scent of hot and handmade pretzels<\/p>\n\n\n\n

\u201cThere are few scents more recognizable than the aroma of Auntie Anne\u2019s,\u201d said Julie Younglove-Webb, Chief Brand Officer at Auntie Anne\u2019s. \u201cSmell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We\u2019ve bottled that moment and can\u2019t wait for fans to enjoy it in a whole new way.\u201d<\/p>\n\n\n\n

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Pretzel Purveyors can pick up Knead here,<\/a> and Mayo-lovers can get their hands on Parfum de Mayonaisse here<\/a>, both available while stocks last.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hellman’s and Aunt Anne’s both releasing promotional food-based fragrances<\/p>\n","protected":false},"author":1,"featured_media":16019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[1141,255,1005,204,1142],"ppma_author":[142],"yoast_head":"\n