Beau de Jour (2020 version)
Tom Ford (2020)

This is a classic scent, can't be more classic than it is. Lavander, oakmoss and patchouli bomb. It is however impossible to talk about this fragrance without mentioning a few other classics such as Davidoff Zino but much less "cellar like". YSL Rive Gauche Pour Homme, but without its creaminess and roundness, TF BDJ being more herbal and green, also sharp. There is a bit of an echo of Azzaro Silver Black idea in it, but very distant.

This is a typical barbershop scent and not intended for a younger crowd, but exclusively those who appreciate a classic vibe, either for the reason of being a lover of such, or for nostalgic reason of merely being an older man. Tom Ford Beau De Jour is a fine example of an aromatic fougere, conceptualised in a manner that it can fit in the 21. century which is vastly predominated by sweet fragrances and ambroxan monsters. Fragrance for a whole year and every occasion except for clubbing.

Conclusion: TF BDJ is not a scent you fall in love with - ever, but rather one that you get to truly appreciate and respect with time, and when you do, that appreciation is everlasting and unconditional. Clean, elegant, strong and firm. Formal, sharp but also positive and kind in an inviting, decent manner.

Originality 3/10
Scent 8/10
Longevity 8/10
Projection 7/10
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Overall impression 8/10

Patchouli gem. That was the first note I got out of BDJ. The lavender creeped up right behind the patchouli with the mint and oakmoss to follow. A nice barbershop for sure. This one kind of put TF back in the race. I get about 7 hours of longevity from BDJ. Just went you thought it was safe to go back in the water!!!! 8/10

The opening feels a bit dated, but as tinfoilhatdude mentioned, this is a fougere for the modern generation. The lavender smells good in the opening and gradually descends into the background as it dries down. You get the classic blend of rosemary, oakmoss, mint, and basil, giving it a barbershoppy vibe, but it feels like a natural blend of green notes. There's minimal harshness or synthetic feeling, and the lovely green, slightly dark earthiness is prominent. The mint and mossy notes balance out the patchouli, giving it a natural earthiness. All the green notes are well blended.

Longevity and performance are good. This could be a signature scent, but I'd go with one spray during the summer. It's a battle between this one and Masculin Pluriel. If I had the money, I'd go with both of them, but I give it to Masculin Pluriel for accentuating its woody notes. There's minimal woodiness in Beau De Jour as it's replaced by green earthiness.

I'm usually not a fan of barbershop scents, but this one hits me differently.

THE fougere for the modern generation. I think it's great that TF came out with this, even though it may be linear & somewhat predictable. Maybe we'll see a swing away from 'pushing the envelope', and 'circling back' to 'the good 'ol days of fragrance'?

This is one of the best uses of mint I've smelled, as it veers away from the gourmand territory, but it also steers clear of the 'toothpaste' factor too. It blends perfectly with the lavender, but there just isn't a lot of development.

Longevity is great, it lasts all work day & then some, and projection seems ample.

For the younger crowd; stop by the mall fragrance counter, assuming it carries Tom Ford, and spritz yourself with BdJ. It's definitely worth a spin!

7.0-7.5/10

Tom Ford Beau de Jour (2020)

“I’m a very serious person.” - Tom Ford

Interesting? No.

Good? Seriously good.



4/5 Stars

A very good example of how aromatic fougere should smell like. It's a spiced up lavender with some herbs. Classic yet modern.

Pretty linear on my skin but I don't bother. Very green, mossy and reminding instantly of all time fougere classic scents like Zino Davidoff or YSL Rive Gauche (to me Zino has more of a rose-like quality and Rive Gauche is more barbershop-like).

Longevity is around 7 hours on my skin, sillage is moderate.

I like it a lot but I've got a vintage bottle of Zino in my collection so the choice is very easy and simple for me. But who knows, maybe one day I'll purchase Beau de Jour.