The packaging is designed to be carried around in your pocket and to imitate the infamous Bic lighter, for which the company is more famous.
As well as razors, lighters, pens and perfume; Bic also make surf boards and are behind the brand of Tipp-ex.
Unfortunately Bic Fragrance didn't take of as everyone had expected and the range was discontinued some years later. Bic Jour was a fruity-floral fragrance

Bic Jour fragrance notes

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