BR90: Pure White
Banana Republic (2017)

This is perhaps my favorite white musk. The fruity floral opening of berries, violet, and green tea settles quickly but never all together leaves. This means that hours and hours later you can still smell the memory of the opening on a bed of beautiful musks.

This is about as fresh and clean as it gets, without any real soap thing going on. You wear Pure White to an outdoor wedding. To church on Easter Sunday. To the botanical gardens or Shakespeare in the Park. Brunch at the Four Seasons. Or just with your love on a perfect spring morning with bright sunshine and pure blue skies at a constant 72 degrees. Maybe even to hold your baby for the first time. Although now I'm getting carried away. I mean, it's not ALL THAT! But it's pretty good.

Delicate florals up front that linger throughout, with a white ray of citrus eventually shining through and creating a wonderful balance. Vetiver tamps down the sweetness, airing things out. Demure. Austere. Virginal. There is nothing strident or off color or off beat here. Just the bright, clear clean goodness of white flowers and light citrus, neither of which over assert themselves but are simply in harmony for your pleasure.

The white musk dry down is predictably soft, airy and comfy. Like a cloud. Just as you'd expect and it doesn't disappoint.

This is a relaxed, elegant fragrance that doesn't try or pretend to be anything but what it is. Projection and sillage are light and duration is just OK.

Recommended.

A very clean jasmine with a little violet and clean musk kick. It stays that way for most of the scent life, throwing this into fem territory for me. However, it pulls back into unisex territory in the drydown as the jasmine fades and you get into the amber-vetiver base. Comes off like a clean woody scent at that point.

The jasmine dose give it some bite in the projection category but overall, projection is limited. Longevity is not bad for such a light scent, lasting most of the workday.

This is quite nice! It opens with a lot of citrus...very fresh, as well as the green tea note which is lighter than it is in say, Creed's Asian Green Tea fragrance. This is well made and enjoyable. I'm impressed by the quality of the blend and the overall composition. It smells very nice throughout the wear, and the longevity is very impressive. I got a good 8 hours in terms of longevity and from 5 to 6 hours of sillage. Honestly, this starts out nice and improves as it dries down in my opinion. This is a great frag for the price...I recommend going into BR and checking it out as well as all of their Icon Collection.