Genda Attar
Areej le Doré (2022)

Genda attar is made from marigold (tagetes minuta), which, for a flower, smells uniquely herbaceous, bitter, and spicy. Its astringent tonality has something in common with saffron, and indeed, the two make for good bedfellows. Genda attar is uncommon outside of India, but marigold itself is used quite cleverly in some other mukhallats and perfume oils, one example being Aroosah by Al Rehab.

This Genda attar is – again – a shock to the senses if you are expecting something recognizably floral. It smells distinctive without you being able to say exactly what it is that distinguishes it. But if you relax your nose (like your eyes when looking at one of those Magic Eye paintings), strange and not unalluring shapes begin to emerge from the fog. First comes a slash of bitter herbs (unidentified, medicinal in purpose), followed by the tacky glucose coating on candy cigarettes, a wash of chamomile tea, a slight hay-like note, latex paint, and either mint or camphor, all wrapped up in an accord that can only be described as a first cousin once removed to nail polish remover. It is slightly animalic, but mostly high-pitched and vaporous, with its individual nuances shifting around so quickly that it is hard to pin them down.

The flightiness of this herbal-acetone ether makes me think of Borneo oud, which also smells minty, woody and slightly bitter, with a vaporous intensity that makes your head spin if you get too close. In terms of floral-essence-to-sandalwood trajectory, Genda sits firmly in the middle of the pack, taking about an hour and a half to wind down. Delightfully odd.

A thoroughly disappointing outing from Areej le Dore, and for fragrances in general. I'll write one review and post it on all six attars, since I was foolish enough to buy the whole set.

The scents...not even going to say much about them. Whatever the flower is as indicated in the name is what you get. If, for instance, you've smelled rose absolute, then Gulab smells like that, slightly diluted with the sandalwood base. They are all very potent straight from the bottle, and some, like Champa, to a nauseating degree. Applying to the skin and letting it die down a bit helps with this, but still leaves you with an underwhelming, single note. They're very boring across the board. The sandalwood oil is weak, and lasts but a mere 2-3 hours. I applied these mostly to the top of my hand to avoid any surface wear. The site, of course, advertises 12+ hours. The others last longer, but nowhere near advertised.

Aside from the weak and boring scents presented, the entire approach to this release is disappointing, and feels like a con. The descriptions are full of immature mumbo jumbo like descriptions of "whipped cream and bananas". They speak of the eternal journey you may go on when the indolic notes caress your cilia. Common with fragrance marketing of course, but poorly executed, like a Fragrantica review.

But wait, there's more! The drivel relating to traditional copper deg distillation and amount of petals required, etc, just doesn't really matter when you release something this unimaginative. These are supposed to be the ingredients that a perfumer uses to make a fragrance. In that regard, I have tried using them to add a note to a different fragrance, for instance placing some oil on my skin and then spraying a Gulf Collection Roja on top. It seems to have minimal effect, and certainly not worth having it in your collection for that. Otherwise, there is no use for these.

Further, we see Areej le Dore starting to use other lowly tactics to market. If you've ever purchased clothing from luxury brands, you will likely have seen the tag that says something to the effect of, "each garment possesses individual characteristics that make it unique. Variations in coloring and stitching are what make these garments stand out." Right. Marketing jargon to consumer translation is "we have poor production and quality control measures in place, and refuse to lose a dime on bad products that make it through, despite the exorbitant markups." In this case, it applies to the bottles, which may or may not have air bubbles in them. All of a sudden, that's an art piece. Sorry Adam, these Chinese glass bottles are not art pieces. The cheap sticker labels they placed on them are already peeling straight out of the package.

This is an enormous strike against the brand. Realistically speaking, several Areej le Dore fragrances aren't even that great. The compositions and progressions are interesting, and the quality of the ingredients is superb. I certainly appreciate that aspect. But rarely have I said "this smells amazing". The oud releases from the brand, however, are impeccable if one enjoys that family of scents.

The lids on these attars sure are nice, though.