Gold Rush
A Dozen Roses (2011)

A Dozen Roses was a sort of high-concept soliflore house: every fragrance was named for, and in part based on, a specific rose varietal. It's a niche idea, and it got a niche pitch when introduced about a decade ago, bottles of EDP going for $100 at Neiman Marcus. Whether because the execution was too pedestrian or the line was underfunded/under-marketed, the stock was eventually blown out at TJ Maxx for 90% off, and the company folded.

Gold Rush has been pegged as a "gourmand rose" for its berry and chocolate notes. If you work hard enough, you can pick up the dark chocolate in the base, and likewise you can screen out the extra sweetness (whether due to the blackberry or the ylang ylang) to focus on the nice rose absolute in the heart. But for what is ultimately a generic fruity floral, it's not worth the effort. And when your concept is to highlight the unique properties of a floral varietal, you get dinged when you don't.