Heat Kissed
Beyonce (2015)

I rarely happen to try “celebrity” fragrances and am absolutely unbiased towards them – it's just fragrances, just as legitimate as any other. And in fact, this new scent bearing Beyonce's name is nothing that different from the majority of contemporary designer “fruitchoulis” aimed at teenagers and young women – whether they actually are, or tragically just feel as such. There's obviously nothing of what the card claims, Moroccan Rose and whatever other standard cliché. But still it's a nearly tolerable fruity-woody scent with a thick musky vanilla texture giving it that popular, kind of cheap, still better-than-nothing sort of fruity soap-shampoo substance. Sweetish, clean, conventionally “exotic” yet quite “urban” with its mediocre metallic vibe. It reminds me of so many forgettable designer scents or cheapos for women, that I can't name any. It's just beyond generic and artificial with no creative features or qualities whatsoever, but I can't say it's that bad for the expectations one may reasonable have. I mean, it's a trendy celebrity scent and it's part of its nature to be nothing more than some fashionable cheap garbage. To this extent, not that anyone should care but I oddly respect this way more than pretentious fancy “luxury” stuff pretending to be what it will never be able to be.

5,5/10