marketing

What makes fragrance different from most other industries and hobbies is that there's no way to measure or quantify them. Sound can be measured (EQ, volume, dynamics). Sight can be measured (light, color). Taste (there is a ton of public information about what we eat). But scent, no. There...

Donatella Versace says “I am so thrilled” that the actor and model will be the face of their flagship men’s fragrance Read more

After having released Book, Gold, Milk, Moss, Paper and Velvet in their initial collection in 2013 for men (black small bottle) and female (white small bottle), they later (2018?) released it again in unisex version (black tall bottle). The few I tried from these series were utterly forgettable...

In my head, any scent is unisex. If the wearer enjoys it, then who is to judge? Even so, I mostly enjoy traditional “for men” scents, but I also find great joy in finding “for women” scents that fit me perfectly. Now I want to hear your experiences! Men: which scents “intended for women” do...

I ran across these old perfume ads on ebay while trying to get information on Crown Perfumery. I thought someone else might enjoy the nostalgia of visiting this old era of perfumery: http://cgi.ebay.com/8-Vintage-PERFUME-Ads-all-date-1891-to-1904-42597_W0QQitemZ250024588592QQcmdZViewItem After...

I guess most people here will know what a Fougère is but I've linked to Wiki for those who want to refresh their memories. I'm a fan of this style and have created several, however it seems I may have managed to create one inadvertently. . . I've mentioned a couple of times that I've been...

I went to my local Macy's yesterday, and had a nice talk with the friendly SA there. She was "older" and had worked as a frag SA at various stores for many years, and was quite emphatic about the fact that they were no longer getting samples. In fact she showed me the drawer in which they used...

I have read in many sites that Molecule 01 contains ISO E SUPER at 65% concentration. I don´t know how people can believe that. I also know that people love the concept of this parfum. I would like to know as well if the Eccentric brand has patented their formula, which is only 1 ingredient +...

I've read here and elsewhere that this is a decent rose fragrance, a good soliflore that is a terrific value for the money. Is this true? Or is it really something that smells more of a synthetic, "plasticky" rose? I'm a male who loves sweet, fresh, earthy roses, and don't mind crossing the...

Hello there; since M7 was released in 2002 it seems YSL would not be manufacturing new testers of this item due to them not even marketing M7 anymore. Has anyone purchased a tester and been able to deem if the juice is the old formulation or the new and/or know if they are actually making new...

Adg and Le Mâle are probably the best selling colognes over a period of the last 15 years. What reasons do you see they derived their popularity from? Is it because - of the marketing and the sales support? - that they're "easy likeable"? - of the laziness of some customers? e.g. "I know Acqua...

Random saturday afternoon thought, since to so many, fragrances are genderless, how come there are 'male' and 'female' fragrance discussions? shouldn't there be a general discussion board for all lovers of perfumery? To separate the two is suggesting a difference in the two, which so many...

Isn't it just another marketing term for casual?

There are constant complains in this forum about reformulated fragrances and how they're worse than the original formulations. As far as I've seen, the only time when this is good news is when someone tries to revive the original formula of a scent. 'Fragrance division of brand X was bought by...

Hey Guys: I know this is an iffy forum for Axe products, but I recently got an EDT sample of Axe Twist. The marketing for Twist is that it changes over time. I sprayed some on my arm earlier today, and it smells about the same to my nose as it did on initial application. To me, if anything...

I am very interested in everyone's speculation, wishes, or thaughts otherwise regarding this upcoming release. Will "Original Cologne" be a very accessible, mainstream scent like Aventus? Will "Original Cologne" be a vintage styled true Eaux with 30 minute longevity? What are your thaughts...

I don't know how often this happens... Username "Givenchy Pi"'s review under the Givenchy Pi fragrance is just a paste of the marketing brochure. The only possible reason I could think it might stay is that it's mildly informative.

Floris have launched a fragrance to celebrate their 280th anniversary. Only 280 100ml bottles have been produced. Top Notes: bergamot, black pepper, clove Heart Notes: iris, neroli, ylang ylang Base Notes: tonka bean, vanilla, musks It sounds promising and I like the fact that it doesn't...

Today, I decided to try my new bottle of Joy 'extrait' in the 15ml squarish 'crystal' flacon. The funny thing about this bottle is that the packaging & bottle looks exactly like the Baccarat crystal flacon issued by Jean Patou Paris, but it's actually made by Puig SA of Spain. The label on the...

Hey all! Maybe I'm a little late to the party (pardon the pun) but has anyone checked out The Party in Manhattan website? Wow! I think it is a gem of marketing! I wanted a bottle of The Party before I stumbled onto the site. Now I crave a bottle. Maybe I'm just a sucker for city lights and...