Firmenich perfumer, Clement Gavarry, is the perfumer behind Wonderbloom – the latest fragrance by Vince Camuto. “When creating Wonderbloom, I was inspired by what a modern bouquet means to me – opulent, grand, and universal,” said Gavarry. “I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.”
The fragrance is fronted by model and actress, Ava Phillippe (daughter of Ryan Phillippe and Reese Witherspoon), who says “I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line. To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”
The ad campaign was captured by photographer Shaniqwa Jarvis. In it, Phillippe explores the ethereal world of Wonderbloom, portraying a modern take on a classic fairytale and inviting consumers to join her on her adventure in the enchanted garden conjured by the Wonderbloom fragrance.
“Ava was a natural choice for the new face of Vince Camuto fragrances,” said Lori Singer, President of Parlux, Ltd., fragrance licensee for Vince Camuto. “Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole.”
Notes for the fragrance include Pear Leaves, Almond Milk, Fresh Rhubarb, Glazed Figs, Brushed Sage, White Freesia, Sandalwood Australia, Praline, and Cistus Labdanum.
The 3.4 FL. OZ./100 mL Eau de Parfum Spray retails for $98 and will launch at Macy’s and on vincecamuto.com in April 2024. International retailer releases to follow in Spring 2024.
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