Ariana Grande, in collaboration with Luxe Brands and Firmenich perfumer, Clement Gavarry, has added a new fragrance to her collection, Cloud Pink.
“I can’t begin to describe how excited I am to launch Cloud Pink” says Grande. “Cloud is a fragrance that will always be so close to my heart, and I thank my fans for showing it so much overwhelming love all of these years. Developing a new fragrance under this fan favorite franchise was daunting at first, but I really do think that we’ve created the perfect sister scent to the original Cloud. It’s snuck into my top favorites, as of late. I’ve been wearing it nonstop these past few months. Working with Clement and the team on this new pillar was a labor of love, and has been such an exciting secret to keep!!!! I couldn’t wait for this announcement and I cannot wait for everyone to experience CLOUD PINK…”
Cloud Pink is a flanker to the original Cloud scent which launched in 2018 – for a celebrity scent it has become popular outside of the usual market due to its resemblance to a certain Francis Kurkdjian fragrance
Noreen Dodge, Chief Marketing & Strategy Officer of LUXE Brands says “With the Cloud brand we continue to see unprecedented demand globally — it has quickly become a cult favorite and has even been noted by industry experts as a modern classic. Cloud Pink is an evolution of the story. Working with an artist like Ariana, she challenges her partners to re-imagine the convergence of scent, design, and storytelling always with the intent to delight her fans. It is this forward-thinking creativity and craftsmanship that continues to redefine the customer’s experience.”
Created by Firmenich’s Clement Gavarry, Cloud Pink is a blend of ambery woods, magenta moss, and a touch of sweetened praline. The journey begins with a velvety blend of rich berries and sparkling fruit while the delicate floralcy of vanilla orchid and blush ambrette wrap you in an embrace of feathery, cotton-like clouds. The lasting impression, a warm blend of addictive, skin-sensual musk and amber woods indulge the senses.
“I continue to be amazed by Ariana’s unmatched creative reach, especially with the launch of Cloud Pink.” Says Tony Bajaj, Chief Executive Officer of LUXE Brands. “Over time Ariana has curated a range of high-quality fragrances with longevity and broad appeal — establishing a true pillar in the industry. It’s a testament to her personalized approach to perfume design. LUXE Brands is honored to once again partner with such an influential icon.”
Ariana Grande’s Cloud Pink is available as 10ml, 30ml and 100ml Eau de Parfum. It is available exclusively at Ulta.com from 13th August and available from stores from 20th August.
The brand will roll out globally to additional global retailers including: Shoppers Drug Mart (Canada), Douglas (Europe), Liverpool (Mexico), My Chemist (Australia) and in the UK, Boots, John Lewis, Superdrug, The Perfume Shop and The Fragrance Shop
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