Robots are coming for all of our jobs, and fragrance creators such as Symrise and Firmenich are already using Artificial Intelligence to help create new perfumes. So we put some popular Artificial Intelligence tools to the task of describing a a range of perfumes, and seeing what happened.
The Sensual Dreams Fragrance Collection
Introducing the “Sensual Dreams” fragrance collection by [Brand Name]: five luxurious, alluring scents that inspire imagination and romance.
“Midnight Garden”
This mysterious fragrance is inspired by the scent of a secret garden at night. Top notes of jasmine and rose blend with middle notes of patchouli and sandalwood, while base notes of amber and vanilla add warmth and depth. This fragrance is housed in a deep blue bottle, with a design inspired by the twinkling stars in the night sky. It is perfect for the woman who is sophisticated and alluring.
“Cherry Blossom”
This delicate fragrance is inspired by the sweet, floral scent of cherry blossoms. Top notes of cherry blossom and pear blend with middle notes of rose and jasmine, while base notes of vanilla and musk add warmth and depth. This fragrance is housed in a pale pink bottle, with a design inspired by the delicate petals of the cherry blossom. It is perfect for the woman who is feminine and romantic.
“Amber Sunset”
This warm, sultry fragrance is inspired by the scent of amber at sunset. Top notes of orange and bergamot blend with middle notes of amber and patchouli, while base notes of vanilla and musk add depth and warmth. This fragrance is housed in a golden bottle, with a design inspired by the golden glow of the setting sun. It is perfect for the woman who is confident and seductive.
“Tropical Oasis”
This refreshing fragrance is inspired by the scent of a tropical paradise. Top notes of mango and pineapple blend with middle notes of coconut and hibiscus, while base notes of sandalwood and vanilla add depth and warmth. This fragrance is housed in a bright green bottle, with a design inspired by the lush foliage of the tropics. It is perfect for the woman who is adventurous and spontaneous.
“Vanilla Orchid”
This creamy, exotic fragrance is inspired by the scent of vanilla orchids. Top notes of vanilla and coconut blend with middle notes of orchid and jasmine, while base notes of musk and amber add depth and warmth. This fragrance is housed in a soft purple bottle, with a design inspired by the delicate petals of the vanilla orchid. It is perfect for the woman who is sensual and elegant.
The text was created with ChatGPT using the following prompt: Invent a collection of five fragrances, name them all and create a press release which describes the collection and what the fragrances smell like, describe the bottles and they type of person that would wear each fragrance.
Bottles were created using the descriptions provided by the text and DALL-E.
Do any of these sound like fragrances you would wear?
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Snobbery, but perhaps akin to buying grocery store bread or gas station sushi?
Bothers me not as long as human perfumers continue.
Collection: "Elements of Masculinity"
- "Riverstone": This fragrance is a refreshing blend of mint, lavender, and sandalwood. It is perfect for the man who is grounded and confident. The bottle is a sleek, matte black design with silver accents, inspired by the strength and power of the riverstone.
- "Mountain Peak": This fragrance is a bold blend of pine, amber, and musk. It is for the man who is rugged and adventurous. The bottle is inspired by the majestic mountain peaks, with a textured, icy blue design.
- "Ocean Breeze": This fragrance is a light and airy blend of saltwater, coconut, and lime. It is perfect for the man who is carefree and always ready for a good time. The bottle is a bright, transparent blue, inspired by the endless expanse of the ocean.
- "Woodsman": This fragrance is a rich, earthy blend of cedar, tobacco, and vanilla. It is for the man who is strong and true to his roots. The bottle is a deep, dark brown, inspired by the strength and character of the woodsman.
- "Citrus Sunrise": This fragrance is a invigorating blend of lemon, orange, and bergamot. It is perfect for the man who is energetic and always ready to tackle the day. The bottle is a bright, sunny yellow, inspired by the warmth and radiance of the rising sun.
The "Elements of Masculinity" collection is perfect for any man who wants to make a statement and embrace his inner strength and individuality. Whether you are looking for a refreshing scent to start your day, or a bold and rugged fragrance for a night out, this collection has something for every man.One of the things that really impressed me, was when it was given the chance to be honest about something by a kind of input trick that got it past its woke constraints - it gave the scientifically honest but politically incorrect answer. I found that very assuring. The algorithm has a "good soul".
Heston Blumenthal - the great British chef - makes a trifle that he considers "perfect" (this guy is/was considered the best chef in the world). It combines black olives with strawberry to boost the fruit effect. Other great combos seldom known are black pepper and strawberry, sugar and tomato, etc. These little unexpected combos can be really magical if done for the pursuit of beauty and not shock value.
I would bet the industry is already using AI heavily for gopher and support tasks, and in creation, mostly for suggestion.
Prompt: "Invent a collection of five unisex fragrances, name them all, create a press release which describes the collection and what the fragrances smell like and describe the bottles."
Here is what it came up with:
Introducing the "Equality" collection - a line of five unisex fragrances that celebrate diversity and inclusivity.
- "Blend" - a harmonious blend of woodsy and floral notes, creating a unique and balanced scent.
- "Fusion" - a fusion of spicy and citrus notes, giving off a bold and energetic vibe.
- "Equality" - a clean and refreshing scent with notes of mint and rose, symbolizing the collection's message of equality.
- "Empower" - a musky and earthy scent, embodying the sense of strength and empowerment.
- "Unite" - a warm and comforting scent with vanilla and sandalwood notes, promoting a sense of unity and togetherness.
The bottles are sleek and modern, with a minimalist design that represents the collection's message of simplicity and equality. The transparent bottle with the simple white cap allows the customers to see the color of the fragrance and the simplicity of the design also makes it easy to identify the fragrance in the collection. The branding is consistent throughout the collection, with the name of the fragrance and the collection's logo prominently displayed on the front of each bottle."Equality" collection is about celebrating diversity, inclusivity and promoting the message of equality through fragrances. Each scent is unique and appeals to a wide range of preferences, making it the perfect choice for anyone looking for a versatile and inclusive fragrance.
Training set included Polo Earth for sure!
Olfactory, or any art, requires these things:
- Someone’s observations are assembled and expressed through a lens that resonates with others in a novel way, or with a perceived difference in quality.
- The piece’s creator has captured our collective conscious or unconscious observations and wisdom, and expressed them in a way we can relate.
- The piece moves a person or group, and evokes an emotional or intellectual reaction that creates discourse.
AI-generated art, olfactive or otherwise, does check the boxes:- It’s tapping into even more inputs and data points than any artist(s) ever could.
- In fact, since it has the advantage of more datapoints, then AI-created art should be held to a higher standard.
Here’s my hesitation:- I confess that I have an unfavorable bias against AI.
- AI was created and now grown by humans. Thus, its outputs are (kinda) human.
- Still, it seems like cheating; it has the unfair advantage to more datapoints.
- AI takes credit for someone’s/everyone’s genius.
Resistance is futile; what’s been done, is done.Resistance to change doesn’t usually work out well for us. We embrace it and make it work forus, or get left behind. Those of a certain age won’t have to make the choice to change. The rest of us will be living in the awkward middle, forced to make the decision. I must adopt it to maintain my livelihood and fund my perfume hobby. In my case, it isn’t a matter of choice, from a work standpoint. As for art, well…
I am digging my heels in and supporting human creations, because I can.
No house is going to use "AI" to create anything, they don't need to. Most people don't understand what AI is so I'll briefly explain what it does in two words PATTERN RECOGNITION.
That's really all there is too it...feed it enough data, and it will identify patterns more quickly than a human. So what's AI going to do? Put in the formula for every popular perfume in the world and it tells you which ingredients are most popular? Okay....don't need AI for that, you already have 3,000 versions of Aventus.
I've written many articles explaining parts of AI in for non technical readers if anyone is interested I can share.