Italian fashion house Marni, have signed a deal with Coty Inc with the agreement for Coty to develop, produce, and distribute a line of fragrances and beauty products beyond 2040.
Sue Nabi, Coty’s CEO, said: “We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury. Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.”
Barbara Calò, Marni’s CEO, added: “The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience. Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.”
This is not Marni’s first foray into fragrance, the company worked with Estée Lauder Companies‘ Aramis & Designer Fragrances division to produce several fragrances in the early 2010’s.
Coty have recently re-signed licensing deals with Mexx, Jil Sander and Bruno Banani.
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