Sometime British X Factor winner and now chart-topping recording artist Leona Lewis is to launch her own fragrance. The vegetarian animal rights campaigner has apparently striven to ensure that the self-named scent will be ‘ethically’ produced by German company LR. The ‘Bleeding Love’ singer, star of the 2006 X-Factor is keen to cement her current fame with other business enterprises such as this, following the current trend for singers, actors and other celebrities to use their name on a host of products. The star’s insistence on consideration of ethical implications is however, far less common.
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