Inter Parfums have signed a 15 year deal for the Lacoste fragrance license from 1st January 2023. The launch of the first new perfume line is scheduled for 2024.
Thierry Guibert, Lacoste President, stated: “Interparfums’ proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste’s reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand’s strong identity codes, whose fragrances still have great potential.”
Jean Madar, Chairman and CEO of Inter Parfums, Inc., added: “Lacoste is an emblematic brand in the world of fashion and sport with a very high level of awareness and desirability throughout the world. The management team has a clear and precise vision of the brand’s great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership.”
Lacoste first entered the fragrance world in the late sixties in partnership with Jean Patou. Procter & Gamble acquired Jean Patou, and the Lacoste license in 2001. In 2015 the licensed then passed to Coty.
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