Tiger Lily is Viktor & Rolf’s latest Flowerbomb, which they say is a “fresh & tropical perfume addition to the Flowerbomb fragrance family […], a beachy perfume that transports you to a summer oasis.”
The fragrance features notes of coconut milk accord and bergamot in the head; a heart of tiger lily, jasmin grandiflorum, and freesia; and a dry down featuring mango and benzoin.
The advertising campaign features model Emily Ratajowski, who has been the face of Flowerbomb since last year. Ratajowski told Forbes that “I grew up in Southern California, on a beach basically, and I’m always chasing that, beauty wise. I want to look tan. I want to feel like I have freckles and blush. And I feel like Tiger Lily is that scent. It’s super tropical. It has this summertime warmth to it that reminds me of being on vacation and you take a shower and you’re going to dinner and your skin feels really good. You don’t have to wear that much makeup and you feel sexy in a very specific way. That, to me, is Tiger Lily.”
The original Flowerbomb was launched in 2005, and was created by perfumers, Domitille Bertier, Carlos Benaim, and Oliver Polge.
Flowerbomb Tiger Lily is available now as 100ml, 50ml and 10ml Eau de Parfum.
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