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Perfume Events at Esxence 2024 • Basenotes

Perfume Events at Esxence 2024

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Esxence 2024 features lots of events and all are open to the public with no registration needed. Here is all the events listed (these may be subject to change)

Wednesday March 6th

10.30 am – 11.00 am

PRESENTATION New fragrance territories: the connection between nature and olfactory sense

With Chiara Bonucci, Sales & Marketing Manager Italy – BEAUTYSTREAMS

11.30 am – 12.30 pm

PANEL Geographical area: Asia. The encounter of two civilizations. The perfume expedition to China.

Moderator Laurence Arrigo-Klove, Essencional Advisor & Contributor, Brand Strategist, Communication Consultant

12.30 pm – 1.00 pm

PRESENTATION Discover China: mAPA Artistic Perfumery Awards

With Yuqing Zhang, Manager of minorité, Chairman of mAPA2023 Organizing Committee

2.00 pm – 2.30 pm

PANEL The state of the global fragrance market and 2024 outlook by Circana for Essencional

With Daniela Servidio, Senior Account Manager Beauty Italy, Alessia Ceriani, Senior Account Manager Beauty Italy

2.30 pm – 3.30 pm

WORKSHOP Essencional Observatory 2024

Moderator Silvio Levi, Co-Founder of Esxence and Essencional Director

4.00 pm – 5.00 pm

WORKSHOP A practical immersion in an Artificial Intelligence perfume day

Moderator Laurence Arrigo-Klove, Essencional Advisor & Contributor, Brand Strategist, Communication Consultant

5.00 pm – 6.00 pm

WORKSHOP Encounter with an industry icon: Calice Becker, Givaudan

Moderator Karen Marin, Essencional Advisor & Contributor, Consultant and Writer

Thursday, March 7th

10.00 am – 10.45 am

PRESENTATION Emerging trends and revisiting the definition of niche fragrances for 2024

With Clayton Ilolahia, Evaluation & Communication Manager of Fragrances of the World

11.00 am – 12.00 pm

WORKSHOP Edu-tainment: bringing the fun into training staff & educating consumers

Moderator Karen Marin, Essencional Advisor & Contributor, Consultant and Writer

12.15 pm – 1.00 pm

WORKSHOP Bouquet of responsibility: navigating sustainability in Artistic Perfumery (and beyond)

Moderator Bodo Kubartz, Director of Passion and Consulting

2.00 pm – 2.45 pm

WORKSHOP Unveiling the Middle East’s connection with Artistic Perfumery

Moderator Karen Marin, Essencional Advisor & Contributor, Consultant and Writer

3.00 pm – 4.00 pm

EXPERIENCE LAB Senses. Neuroscent

With Prof. Umberto Borellini, Cosmetologist

4.00 pm – 5.00 pm

EXPERIENCE LAB What’s inside, but what’s behind? The importance of the supply chain of excellence

Moderator Annalisa Betti, Journalist and Beauty Expert

5.00 pm – 5.30 pm

EXPERIENCE LAB AI and beauty beyond hype. Technology serving the human in the world of beauty

With Silvia Andreani, Luxury Beauty & Fashion Client Officer – Ipsos

5.30 pm – 6.00 pm

EXPERIENCE LAB Be indie community: strengthening connections. Growing together in the world of beauty

With Giulia Paladini, Founder of BE INDIE Community

Friday, March 8th

10.00 am – 11.00 am

WORKSHOP The Power of Sacred Woods: A spellbinding tale by Givaudan of iconic raw materials.

With Arnaud Guggenbuhl, Head of Global Marketing, Insight & Image Fine Fragrance, and Eugénie Briot, Historian

11.15 am – 12.00 pm

PRESENTATION Introduction to the world of Artistic Perfumery in Brazil

With Filippo Bellini, Journalist

12.00 pm – 1.00 pm

WORKSHOP Le retour des parfums qui soignent

With Annick Le Guérer, Anthropologist,Philosopher and Writer

1.00 pm – 2.00 pm

EXPERIENCE LAB Skin as a demarcation line? The emotional and social importance of beauty

With Andrea Amari, ActiveBox CEO Cosmetically Different and Matteo Locatelli, Pink Frog Cosmetics CEO and Annalisa Betti, Journalist and Beauty Expert

2.00 pm – 3.00 pm

PANEL Roundtable with rising star perfumers

Moderator Karen Marin, Essencional Advisor & Contributor, Consultant and Writer

3.00 pm – 3.45 pm

PRESENTATION How can IFRA help build understanding in the niche fragrance market?

With Martina Bianchini, President IFRA The International Fragrance Association

4.00 pm – 4.30 pm

PRESENTATION Mastering the essence of luxury: navigating trends and insights in America’s niche fragrance market

With Astra Pagliai, COO & Marketing Director ExportUSA, New York

5.00 pm – 6.30 pm

WORKSHOP The new rules for a winning perfume retail model

Moderator Laurence Arrigo-Klove, Essencional Advisor & Contributor, Brand Strategist, Communication Consultant

Saturday, March 9th

10.00 am – 11.00 am

Royal Perfume, Acqua Arabesca, Pino Silvestre… The challenge of recreating the perfumes of the past for the Osmothèque, International Conservatory of perfumes

With Isabelle Chazot, President of the Scientific Committee – Osmothèque

11.15 – 12.00 pm

PRESENTATION IPI – Italian Perfumery Institute

With Maurizio Cavezzali, President of IPI and Co-Founder of Esxence

12.00 – 12.30 pm

Introduction of the 2025 Panel: Fragrance awareness education programs between Italy and U.S.

With Beatrice Balzarotti, Director of Studies – Italian Perfumery Institute and Simona Abaton, CEO of Abaton Corporation

1.00 pm – 2.00 pm

EXPERIENCE LAB The beauty social language

With Cristian Cavagna, Popularizer and Trainer, Perfume Expert and Annalisa Betti, Journalist and Beauty Expert

2.00 pm – 3.00 pm

EXPERIENCE LAB Skin in skin out. The incredible journey of cosmetics through the skin

With Gisberto Caccia, Pharmaceutical Chemist

3.00 pm – 3.30 pm

EXPERIENCE LAB Cleopatra. The power of beauty

With Roberta Deiana, Writer, Podcaster, Perfume Copywriter

3.30 pm – 4.30 pm

EXPERIENCE LAB Communicating cosmetics today across science, market, social and education

With Marisa Ascioti, Pharmacist, Founder of AIICQ

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