Coty Beauty have announced the launch of the newest scent in the Beyonce Parfums portfolio – Beyonce Pulse. Following the success of Heat and Heat Rush, Pulse is said to be reflective of Beyonce’s energy and femininity. Pulse is all about finding that power inside said Beyonce.The fresh citrus and floral gourmand notes found in Beyonce Pulse are anchored by her favourite flower, the orchid. Top notes of pear blossom, Blue Curacao accord and frosted bergamot melt into a heart of bluebird orchid, peony and midnight blooming jasmine. The sensual base is a blend of Madagascar vanilla, musk and precious woods. The bluebird orchid found at the heart of Pulse renowned for its distinctive indigo-blue colour and enchanting scent has never before been featured in a fragrance. The blue juice is displayed in an inverted chrome bottle with a cap that has been inspired by Beyonce’s stage costumes.Steve Mormoris, Senior Vice President of Coty Beauty says Pulse truly is a game changer in the category. We have been able for the first time to meld citrus and gourmand for a truly innovative product.The Beyonce Pulse collection will be available from select perfumery chains and fine department stores internationally from September 2011.
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