Chanel have launched the latest promotion film for their flagship masculine scent, Bleu de Chanel. The film features Timothée Chalamet and is directed by highly acclaimed American filmmaker, Martin Scorsese, who has previously directed earlier Bleu de Chanel promotional films, including the 2010 promo featuring the late Gaspard Ulliel.
In the film, Timothée Chalamet portrays a man who, according to Chanel, sets off on a quest to find himself, following only his own instinct, in a deeply candid role written just for him.
“The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago”, said Martin Scorsese.
Chanel add,
The American director’s film explores the delicate ambivalence between the overexposure that comes with fame, which causes the actor to live a scripted version of his life, and his profound desire to seek authenticity in his craft.
Like a call to embrace one’s true essence, contrast-filled scenes shot in black and white depict the duality between the character’s celebrity persona and his dark side, while flashes of blue, which symbolizes hope, provide glimmers of optimism. This playful use of colour culminates in the final scene, in which Chalamet’s character, plunged into mysterious and charismatic blue, comes face-to-face with his inner truth, illustrating the campaign’s message: “Find your blue, find yourself.”
You can view the new film below.
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teapotflacon tempest), I find that the sharp, energetic, and multiply self-referential nature of the final product makes me smile! The fact that it doesn't completely break from the pensive feel of prior BdC videos, but is still a bit more emotionally uplifting in a way that leverages the more humorous and talkative side of the new face, is smart, IMO, and is what they paid for with a top director!Bleu de Chanel is still my wife's favorite fragrance on me. The brand is clearly a property worth the high cost of maintenance!