Second Middle East Fragrance Summit set for end of May

On 27-28 May, Dubai will host the Second Middle East Fragrance Summit. The event is designed to be a global platform for industry thought leaders to come together to discuss, ideate and innovate, as well as strategize on how to tap the unlimited potential of the Middle East fragrance retail market. With a wide spectrum of topics from niche retail to innovative ideas in visual merchandising.The event is organised by The Fragrance Foundation Arabia. Chairman, Shahzad Haider said:[INDENT=2]This year we will be focusing on the most interesting and exhilarating side of the fragrance business, RETAIL. For the first time ever, we call our region The Global Retail Hub as we will share our regional journey of retail business in fragrances with the rest of the international power houses and most successful fragrance retail players. We will discuss the most challenging and extra opportunistic environment of the Middle East retail industry which had turned dramatically in the last decade. International retailers and fragrance brands across the globe will create an insightful dialogue to learn from this most lucrative region for fragrance business.Speakers include:

Mr. Mohamad Al Fahim CEO Paris Gallery Group – UAE
Mr. Roja Dove Roja Dove Fragranes London  
Mr. Eng. Mohamad Badri Director General – Emirates Standardization and Meteorology Authority -UAE  
Ms. Victoria Christian of Clive Christian London
Mr. Abdul Wahab Y. Al Hawaj -Director Al Hawaj & Sons – Bahrain
Ms. Gouzelle Ishmatova Director – Category & Innovation – Body Shop – London  
Mr. Basel Adel Director Retail – Nielsen Company UAE  
Mr. Mark Lockyer M.D Sampling Innovations – London  
Mr. Mohammad Lootha Deputy CEO Commercial Compliance & Consumer Protection Sector UAE  
Mr. Grant Osborne – CEO – Basenotes – London

Middle Fragrance Summit 2012 Global Retail Hub 27-28 May 2012- The Ritz Carlton DIFC -Dubai. www.mefragrancesummit.com We will be publishing an interview with Shahzad Haider, Chairman of The Fragrance Foundation Arabia, later today.