Perfume News

RUIK turn famous Amsterdam Christmas tree into perfume

Posted on 20 December 20171 August 2023 by Grant Osborne

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Co-founders of RUIK, Siblings Boye and Noëlle

Each Christmas time, Amsterdam’s Dam Square plays host to a majestic Christmas tree. Last year, instead of being sent to the shredder, the tree was rescued by the perfume house, RUIK.

They picked up the tree, distilled the luxurious oil, let it age for almost a year and from the remaining wood they made an exclusive cap for the perfume bottle.

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DEN

Co-founder Boye says: “After a year of maturing and testing, it has become a fresh green fragrance for everyone, combined with warm woody notes and a sultry hint of cinnamon. The ultimate ode to this natural scent icon.”

Siblings Boye and Noëlle started making perfumes from orange peels (VERSCHIL) and Christmas trees (DEN). The packaging is made from agricultural waste and the caps from the residual materials.

More information is available at ruik.org

About the Author

• 
  Grant Osborne

  Grant Osborne lives by the sea, and is the founder and editor of Basenotes.

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Comments

Showing 6 thoughts on RUIK turn famous Amsterdam Christmas tree into perfume

1. Good way of making use of the tree after it served its initial purpose.

   Reply
3. I want a 50ml bottle of DEN! It sounds amazing! But, I went to the RUIK site, and every time I try to put the bottle of DEN in my shopping cart, it says it's empty when I try to checkout. Is this because they won't ship to the USA? I'll be sad if so. Does anyone know?

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5. Can you shoot them an e-mail and inquire why that is happening?

   Reply

7. Can you shoot them an e-mail and inquire why that is happening?

   
   Hey hednic. Looks like shipping to the US is out because of the whole hazardous goods stuff to do with alcohol based products. I'm very sorry too, because DEN sounds like something I'd love to own. Hopefully someday...

   Reply

9. Hey hednic. Looks like shipping to the US is out because of the whole hazardous goods stuff to do with alcohol based products. I'm very sorry too, because DEN sounds like something I'd love to own. Hopefully someday...

   Sorry to hear that.

   Reply
11. Thank you for telling us about this amazing perfume and this amazing house!!!
    
    Wish it were widely available!!!

    Reply
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