Beauty company, Florence by Mills, is launching its debut fragrance ‘Wildly Me’ in partnership with Give Back Beauty. According to the brand’s creator, Millie Bobby Brown, the scent “is inspired by staying true to you and always remembering to embrace your wild side.”
Millie Bobby Brown, who is probably best known for playing the role of Eleven in the Netflix hit, Stranger Things, founded the beauty brand in 2019. She adds “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself.”
The fragrance, which has been created by perfumers at Givaudan contains notes of bergamot, sage, purple iris, wisteria, violet flower, fresh lavender, Periwinkle florals, sandalwood and upcycled cedarwood.
Give Back Beauty, who are producing Wildly Me for Florence by Mills, also make scents for Chopard and Elie Saab.
Wildly Me will be available from 6 September, but you can join the pre-order waitlist on the website
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