Diesel is celebrating ten years of its Only the Brave fragrance with the launch of Spirit of the Brave. Diesel have collaborated with Brazilian soccer star, Neymar Jr, to promote the fragrance, which “encourages young men around the world to play with their fears and reach their full potential.”
The fragrance marks the first time Diesel Fragrances has teamed up with a sport star. It’s also the first time a spokesperson was involved with all aspects of a fragrance’s creation, from its very inception to its worldwide launch this Spring, and beyond.
Neymar Jr., who is currently wearing Brazil’s No. 10 jersey, became a professional player exactly ten years ago, around the time Only The Brave was first launched.
Having grown up playing futsal and street football in a poor neighborhood in Brazil, Neymar Jr. became a prodigy through determination and talent, joining Santos FC at 11, and signing his first professional contract with the club at 17, in 2009. He joined FC Barcelona in 2013, and Paris Saint-Germain in 2017, the most expensive transfer in history.
IFF’s Carlos Benaim created the scent, which contains notes of bergamot and green fizzy vegetal note in the top; heart notes include cypress and fir balsam; and the dry down features tonka bean and labdanum. “I have blended the sensuality and lightness of cypress oil with citruses and noble woods,” said Benaïm, “to create an explosive complex.”
Spirit of the Brave is available now.
About the Author
Related Posts
