15% Off and Free Garden with Anya's Garden fragrances! • Basenotes

Anya’s Garden of Natural Perfume relaunches packaging with an ecological theme. The new packaging is embedded with wildflower seeds and handmade with recycled paper and fibres from the Lokta plant. The packaging can be flattened covered with moist soil and the wildflowers will grow.Anya’s Garden was founded by Anya McCoy, who as well as heading the Natural Perfumer’s Guild, writes a regular column on natural perfumery for Basenotes. Anya says of the new packaging:

As a natural perfumer, I searched for years for an ecological, sustainable way to package my fragrances. I wanted to source boxes here in the US to keep the carbon footprint as small as possible, and I wanted the fiber for the boxes to be from a sustainable, renewable source. The fiber source is not from the USA, but I am very happy that the harvest supports wildcrafters in Nepal. The Lokta plant is a relative of the Daphne bush, and it’s bark must be harvested to insure the plant survives. No fertilizers or sprays are used on these wild-growing bushes.The Lokta is mixed with recycled paper from here in the USA at 50%, and wildflower seeds are blended in and then handmade into boxes. I love the soft, fibrous nature of the paper, which is visible in the photo. It’s very sensual. The paper box is acid-free and simple to turn into a wildflower mini-garden: just flatten it, put it in a pot or in the ground, cover with 1/2″ of soil and water. Sun or partial sun for a good part of the day is necessary. Don’t have much sun in your apartment? Give the box to a friend – or even better, a child – and let them grow the wildflowers.

To celebrate Anya’s Garden launching the first-ever recycled, plantable wildflower boxes for perfume bottles, there is a 15% discount offered through the end of August. Just visit the Anya’s Garden website and when checking out with your purchase, enter the word garden as the voucher code.Related news: The Natural Perfumer’s Guild have recently redesigned their website. The new site was launched last Thursday.