Noodé

Noodé, pronounced 'New Day' (as opposed to Nude, Nudie or Noodle!), was a skincare and bath range launched in 2002. The eleven-product range is aimed at the 15-29 year old 'Me'-Generation and as well as eye catching packaging, the range also features some eye catching names: Make Me Moist, Heal Me and Scrub Me Harder (all the names feature the word 'me'.)

The range was created by Seth Ratner, who started off at Zirh Skin Nutrition. The name Noodé comes from the town in Belgium where the products pumps are made. Noodé was available at Henri Bendel (US), Bergdorf Goodman (US) and House of Fraser (UK).