Ourside

Ourside is an independent perfume house based in New York. The company was founded during Covid by Keta Burke-Williams with a small grant she won during her MBA.

Burke-Williams says "Ourside is inspired by the stories my mother told me about her nights in Tunisia. though the details would change, one thing remained the same – the unforgettable scent of midnight jasmine. 

it was started inspired by my mom’s stories, and grounded in conversations i had with my sister about what it means to create clean products, and what brands should stand for. as Ourside grows and evolves, at our core will always be a few values: loving ourselves as we are, celebrating diversity, creating products that are good for us and the planet, and creating little moments of bliss during our chaotic lives."