Régime des Fleurs

Régime des Fleurs was founded in Los Angeles in 2013 by Alia Raza and Ezra Woods. Longtime friends and collaborators, Raza and Woods first bonded over a mutual love of flowers and an intense interest in perfume, eventually leading them to experiment with combining exquisite natural flower extractions for their personal use. This exploration created a space for conversations wherein Raza and Woods discovered shared mutual references and obsessions: a nostalgia for the fresh and bold aesthetic of the early 1990s, a connection to the opulence of the Ancien Régime as epitomized by the Château de Versailles, a fascination with the allegorical insights found in Classical mythology. Out of this creative exchange, Régime des Fleurs took form. In February 2014, Régime des Fleurs launched with a collection of six perfumes in three tiers: the Lyrics, the Ballads, and the Epic.