Anthony

The Anthony Logistics for Men skincare range was created by Tony Sosnick and launched in New York on October 4th 2000, and launched in the UK in all of the 18 Space NK stores at the end of February 2001. The range is designed to fill a gap in the male grooming market. It launched with 26 products broken down into four categories: Face, Body, Hair and Shave.

Each product has it's objective and strategy printed on the label. Ideal in finding which products suit you best. For example, the aforementioned Sport Stick tells us to "Laugh at the sun, sneer at the wind". It's Strategy is "Chamomile smoothes, calendula soothes, aloe vera heals, vitamins A, D and E nourish, SPF15 protects, beeswax holds it all together."

Anthony Logistics for Men donates a percentage of its sales to Prostate Cancer research, education and awareness. Each product displays a Prostate Cancer blue ribbon.