Betrix

The Ellen Betrix brand was launched in Germany in 1935 and made a wide range of cosmetics products. 1968 saw the launch of a gentleman's line of products under the name of Henry M. Betrix.

In 1984 Betrix strikes a deal with Hugo Boss to create Boss fragrances, and the first Hugo Boss fragrance is launched in 1985. The success of the Hugo Boss fragrance leads Betrix to create a new division named Eurocos to look after the Boss and Laura Biagiotti brands.

Revlon acquires Betrix in 1989.

In 1991 Procter & Gamble buy Betrix from Revlon. The Betrix purchase includes the license for Hugo Boss fragrances.

In 2000 Procter & Gamble decide to combine their Betrix and Max Factor cosmetic brands. Both ranges now consist of virtually the same products but are marketed as different names in different countries.

Betrix Perfumes and Fragrances

  1. 1995

    1. Henry M Betrix Principles

  2. 1990

    1. Henry M Betrix Street Life

  3. 1988

    1. Trance

  4. 1980

    1. Henry M Betrix Country
    2. Henry M Betrix Party

  5. 1979

    1. Henry M Betrix City