Lush have opened a new Perfume Library where visitors are invited to sit down for a consultation with Lush’s fragrance experts to find out what to add to their scent wardrobe on Beak Street in London.
Alongside the existing range of Lush fragrances, the new permanent concept store is home to an exclusive selection of 12 brand new perfumes, not yet available anywhere else.
The new fragrances in the collection were invented by Lush’s three in-house perfumers: Lush Co-founder Mark Constantine OBE, who created many iconic Lush scents since the start in 1995 and two female in-house perfumers, Emma Vincent and Alina Gliwinska.
“I am so excited that we have this beautiful and very diverse collection of scents available for every visitor to explore alongside a personal consultation, inspiring books and more. I am hoping customers will go on a journey to find their unique perfume which will match their personality, evokes memories and ultimately has the potential to become their signature scent!” says Gliwinska.
The concept store will host a carefully curated collection of books and compilations hand-picked by Lush co-founder and in-house perfumer Mark Constantine OBE, alongside books that have inspired and educated Lush’s perfumers, books that have reviewed Lush Fragrances and books that provide insight into all matters scent. Including the olfactory system, how scent has been utilised throughout the ages or how smells were integral to Italian Renaissance medicine.
Soho’s Beak Street has evolved to become a hub of perfumeries over the years with Lush neighbouring Le Labo, Avestan, Byredo and Ffern.
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For those who subscribe to Luca Turin's blog, he has commented on the new (for now London exclusives) Lush perfumes.