Coty and Calvin Klein have launched CK One Essence, which they describe as an “intensified, premium take on the iconic original scent that introduces a bold addition to the CK One fragrance portfolio”
“Launched 30 years after the introduction of the original CK One, the new CK One Essence pays homage to the original fragrance’s olfactive DNA and celebrates its cultural legacy, reaffirming its evolution from a groundbreaking fragrance in the ‘90s to a new icon for a new era.”
Coty have used Alberto Morillas, co-creator of the original cK One, to create the new scent, which is double the concentration of the original Eau de Toilette.
Top notes include Italian Bergamot, responsibly sourced from a family-owned farm in Calabria, and blood orange. At the heart, a curated, high-quality selection of teas, including organic green tea, invigorates and brings a modern freshness. To ground the base, Morillas used a specific musk upcycled from the paper industry, adding a rich and sensual warmth complemented by a woody, creamy sandalwood accord.
For the debut of CK One Essence, Calvin Klein partnered with visionary creative Alasdair McLellan to introduce a cast empowered by their individuality and united by the rebellious spirit at the heart of the CK One franchise. Channeling the brand’s signature black-and-white portraiture, the campaign shows the cast moving dynamically in harmony, in contrast and with total energy to the anthemic synths of New Order’s “Blue Monday.” The resulting visuals highlight the sensuality, togetherness and unity intrinsic to the heritage of CK One and celebrate a generation at one with themselves and each other.
Grounded in the simplicity of the original CK One screw-top flask, both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes. The bottle features a removable pump and a translucent metallic finish which reveals the juice inside. Its secondary metallic carton highlights the luxe nature of the new fragrance’s ingredients.
Calvin Klein CK One Essence is available now as 50ml and 100ml, with a 200ml size to come in April 2025.
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Also, Harry Freemont was equal half of the team that created cK One, and quite the esteemed perfumer himself.
The market copy doubling down on Morillas and ignoring Freemont is a terrible slight.