Cirque du Soleil have partnered with Flower Shop Perfumes Co. to create a fragrance, coinciding with the brand’s 40th anniversary
Entertainment company, Cirque du Soleil is known for its mix of circus arts and street entertainment. Founded in 1984 in Montreal, Canada, it has captivated global audiences with its elaborate performances featuring acrobatics, theatrical storytelling, and stunning visual effects. Today, Cirque du Soleil has grown into a major live entertainment producer, with shows presented in various formats across the globe.
“In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day,” said Eleni Planet, Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group.
“Like Cirque du Soleil’s elaborate stage shows, l’eau de parfum by Cirque du Soleil offers a journey that elevates classic olfactory notes to dazzling new heights, weaving a delicate synthesis of bergamot, red apple, and cotton candy, iris and freesia, buttery popcorn, and warm sandalwood, vanilla bean, and caramelized amber. The glass bottle is crowned with an Art Deco tiered top and a ridged gold stopper featuring a large sun rising above the moon, paying homage to the “circus of the sun.” “
The fragrance was crafted in partnership with DSM-Firmenich and perfumer Alexis Grugeon, whose creations include Amouage Search, and Ariana Grande’s R.E.M.
“Twenty years ago, my father, Ilia Lekach, sought to create a Cirque du Soleil fragrance, so for us to be able to help bring it to life now is an extraordinary honor,” said Isaac Lekach, Co-Founder and CEO of Flower Shop Perfumes, “We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil’s unparalleled artistry.”
The beautiful advertising campaign featuring model Alyda Grace, was shot in Paris by acclaimed photographer Elizaveta Porodina, known for her captivating visual storytelling.
The 100 ml eau de parfum bottle retails for $195, exclusively direct-to-consumer through parfumcirquedusoleil.com.
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“…bergamot, red apple, and cotton candy, iris and freesia, buttery popcorn, and warm sandalwood, vanilla bean, and caramelized amber.”
Past encounters with a popcorn note have not been successful but, to be sniffed.