UK online delivery service Deliveroo is partnering with the UK’s largest specialist fragrance retailer, The Perfume Shop, to expand its ‘Deliveroo Shopping’ offering.
Deliveroo say, “This exciting collaboration will bring the luxury of The Perfume Shop’s extensive perfume range and cosmetic products directly to customers’ doors in as little as 25 minutes.”
Deliveroo is a UK-based food delivery service that connects customers with local restaurants via its app or website. Similar to DoorDash or Uber Eats in the US, Deliveroo offers convenient meal delivery or takeaway using its network of riders and drivers.
The partnership will launch in the coming months and will initially be available from 21 stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.
This partnership comes as the UK fragrance sector continues to grow with total sales in December 2023 estimated at over £2bn, an increase of about 9.4% compared to the previous year. New Deliveroo data reveals searches in app for perfume have increased over 300% year-on-year showing a growing interest from Deliveroo customers for fragrances delivered on demand.
Eric French, Chief Operating Officer at Deliveroo, said: “We are really excited to be partnering with the UK’s largest fragrance retailer, The Perfume Shop, to offer their range of perfume products on demand. We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”.
Gill Smith, Managing Director at The Perfume Shop, said:“Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level. The exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future.”.
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