Valentino enters ‘Haute Couture’ fragrance market with new ‘Anatomy of Dreams’ collection

Like Chanel, Armani, Hermes, and countless others since, Valentino are going for the high end market
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Today, Valentino, have launched a new collection called ‘Anatomy of Dreams’, which contains seven new fragrances. The price point is around twice the price of their main ‘Born in Roma’ line.

The company say, “Maison Valentino introduces the Anatomy of Dreams, a collection of Haute Couture perfumes inspired by the hedonistic essence of Rome. Each of the seven unique fragrance stories is crafted by expert perfumers, who selected the ingredients to create unexpected blends evoking Italian memories and contemporary times—an authentic sensorial journey of infinite trajectories and endless possibilities enclosed by glass bottles with an iconic silhouette.”

The seven fragrances in the Anatomy of Dreams collection are:

Behind the Seen

  • Description: “The secret gestures and atmospheres of couture are unveiled by an unprecedented blend of high quality woods around vetiver, with earthy and enveloping intensity, resonating with the addictive texture of a hazelnut accord, to create an elegant, modern addiction.”
  • Main Notes: Vetiver, Hazelnut accord
  • Perfumers: Delphine Lebeau and Anne Flipo (IFF)

Club Couture

  • Description: “An extravagant aura is generated by the surprising dialogue between traditional patchouli and a pulpy and vibrant fig accord.”
  • Main Notes: Fig, Patchouli
  • Perfumers: Carlos Benaïm and Andrew Everett (IFF)

L’Innocence de L’Air

  • Description: The Italian garden interpreted by fresh and clean notes of the Centifolia Rose blended with a sparkly green tangerine from Calabria.
  • Main Notes: Centifolia Rose, Green Tangerine
  • Perfumer: Nathalie Lorson (DSM-FIrmenich)

Notte d’oro

  • Description: This eccentric atmosphere is made true by notes of precious oud alike the wooden parquet floors and liquorous almond accord with golden reflections.
  • Main Notes: Oud, Almond
  • Perfumer: Paul Guerlain (IFF)

Private Talk

  • Description: “The fragrance unveils a very petal like, sensual feminine tuberose paired with the cappuccino note. A solar, bewitching, opulent floral bouquet of exclusive Tuberose, submerged by the full bodied character of Cappuccino, a nod to the Italian heritage.”
  • Main notes: tuberose, cappuccino accord
  • Perfumer: Nicolas Bonneville (DSM-Firmenich)

Punk Romantic

  • Description: “Punk is romantic. Love has no rule. From this conceptual subversion comes the unexpected encounter of vanilla bean infused with spices and resins and the unexpected authenticity of an olive wood accord. An unapologetic play of shadow and light, revealing a bold and exquisite solar depth.“
  • Main Notes: Vanilla & Olivewood Accord
  • Perfumer: Fanny Bal (IFF)

Sogno in Rosso

  • Description: Tinged with modernity by the spiciness of pepper, the creamy velvety Italian milk foam accord frees itself of its candor.
  • Main Notes: Milk foam accord, Black Pepper
  • Perfumer: Fabrice Pellegrin (DSM-Firmenich)

The range is available at Valentino boutiques and online at https://www.valentino.com

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