Lattafa are launching a new fragrance, Yara Candy, which is described as “a sugared up candy addition to the Yara family.” Yara Candy includes top notes of Green Mandarin and Blackcurrant; heart notes of Strawberry Fizz Candy and Gardenia; and a dry down of Sandalwood, Vanilla Syrup, Musk, and Amber.
Lattafa Perfumes will host a weekend-long pop-up in SoHo on July 27th and July 28th with a VIP launch event celebrating the opening on July 26th. The brand will transform a Soho storefront into a beauty parlor, where guests can be among the first to experience the fragrance and participate in beauty services such as temporary tattoos, nail art, and bejeweling.
The event is planned as a thank you to fans, and celebrating the strong organic US growth of the brand with over 33.8M TikTok views, 3.5K 5-star Google reviews, and 40K units sold per month on Amazon.
You can RSVP to the event here.
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